A diamond is forever
Celebrating ‘A Diamond Is Forever’, De Beers Forevermark introduces The EndleaTM Collection. A celebration of eternity, a simple, yet graceful infinity motif is the signature of the EndleaTM Collection, inspired by the timeless elegance of a ribbon bow. This iconic symbol of ‘Forever’ evokes a sense of continuation, fulfilment and infinity; beautifully matched with De Beers Forevermark diamonds to seal your promise of eternity. The EndleaTM Collection ensures the most important milestones in life can be treasured forever.
De Beers Forevermark introduces The EndleaTM Collection, a true celebration of forever. Through the simple yet elegant motif of a ribbon bow, an iconic symbol of Forever, the beautifully crafted selection of diamond jewellery celebrates those moments in life that deserve to be remembered for all time.
The significance of the ribbon dates back to the Middle Ages, a time when the symbol was worn by the elite to embody gifting, celebration and fortune. In Chinese culture, long, flowing ribbons are used in folk dances, their curves floating through the air intimating longevity, blissfulness and the cycle of life.
Reinterpreting this age-old ribbon ornamentation into a modern icon, the ‘Forever’ motif in the EndleaTM Collection evokes a timeless sense of eternity.
An iconic symbol of Forever, the timeless elegance of a ribbon bow embellished with pavé diamonds is matched with a solitaire De Beers Forevermark diamond in the EndleaTM Pendant. Available in both white and rose gold, this delicate design is a beautiful expression of your eternal love.
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Beautiful and Rare
Selected by hand, less than 1% of the world’s diamonds are eligible to become a De Beers Forevermark diamond. Every step of its journey adheres to strict criteria, calling on master craftsmen and the most experienced of experts to ensure that only the most beautiful diamonds are chosen to be inscribed as De Beers Forevermark.
Each De Beers Forevermark diamond is also responsibly sourced, originating at one of a handful of carefully selected mines that benefit the people, community and country where they are located. De Beers Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step. Sourcing De Beers Forevermark diamonds responsibly means that throughout their journey from rough to polished diamonds, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, which is the ultimate source of our diamonds.
Our Unique Inscription
Every De Beers Forevermark diamond receives an inscription that represents our promise that it is beautiful, rare and responsibly sourced. This means you can be proud to own and wear your De Beers Forevermark diamond forever. Invisible to the naked eye, this inscription includes the De Beers Forevermark icon and a unique number, making each De Beers Forevermark diamond as special as the promise made when it is given or received. The inscription also allows each De Beers Forevermark diamond to be registered in your name, confirming it as uniquely yours.
The Pursuit of Absolute Beauty
Through our experience, expertise and rigorous selection process, De Beers Forevermark goes beyond the standard 4Cs to select only the most beautiful diamonds. Less than 1% of the world’s diamonds become De Beers Forevermark – a diamond to treasure forever.